In the first half year of 2012, Yuexin’s Business Development Team has attended the marine exhibition in India, Malaysia, Singapore, Indonesia, Spain, Greece leading by President Mr. Raymond Tan and Corporation & Business Development Director Mr. Eric Lim as the leader, strengthening the brand image and developing customer network.
Mr. Eric Lim,Corporation & Business Development Director said that the company achieved the goals during the above six exhibition basically. “First of all, we have promoted Yuexin to the target markets successfully, establishing a good corporate image. Second, understand different needs of different areas. exploring a number of owner and brokers to further expand the marketing network. Thirdly, successfully promoted products of MCA and Weiping.”
According to statistics, Yuexin has attracted over 20 thousand visitors in the above exhibitions and distributed 5 thousand brochures. the company got 5700 cards with 30% effective customers. About 600 potential customers and well-known suppliers, designers visited Yuexin’s stand, some of whom would like to visit Yuexin shipyard. Now Yuexin is further exploring the customers who have intention.
Now, Yuexin’s customer network covers Norway, South East Asia, Middle East, United State and South America, which benefited from the active promotion by international exhibitions and conferences. The company has initially built up corporate image and brand awareness in target market. It is planning to increase exhibition in some potential markets such as Russia and Turkey.
Source: yuexinship, August 7, 2012